"Hence, the focus of companies to enter new digital channels of engagement is driving up the demand for digital (marketing) professionals," Uppaluri said.
According to MeraJob India CEO Pallav Sinha said, India is also becoming a potential outsourcing hub for digital marketing services, with many entities taking up projects from clients in the United States, Canada and the United Kingdom.
Unison International MD Udit Mittal said the requirement for more skilled and efficient digital marketing professionals is rising at an exponential level.
Among the business areas, e-commerce is turning to be a major recruiter of digital marketing professionals.
Lighthouse Partners managing partner Rajiv Burman said the digital space offers opportunities to professionals working in marketing departments of corporates as well as fresh graduates.
Echoing similar views, Advaiya Solutions's founder and CEO Manish Godha said growth of digital marketing segment is very promising and would create many job opportunities.
"Other areas for digital marketing growth include social marketing, content creation and management, search marketing, email marketing, analytics and video production," he added.
As per Randstad India estimates, the starting salary for digital marketing professionals is in the range of 4.5-5.5 lakh.
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