2. Be Specific and Know Your Stuff:

It is advisable not to use mass produced or generic cover letters. It is essential to customize a cover letter according the needs of a specific employer and include specific points about why you are attracted to the company and the position, and highlight aspects of your experience that are most beneficial to the potential employer.

A little research about the potential employer before writing a cover letter can help you tailor the cover letter according to needs of the company.     

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3. Put in Some Efforts and Make it Personal:

Most of the times, a job listing does not include the name of the concerned hiring manager. In such situations, it is not recommended to start a cover letter with a general reference, as it may signal a lack of initiative to locate the appropriate contact.

Instead, put in some efforts, contact the company directly or research on the internet to get the name and title of the concerned hiring manager.

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