NEW DELHI: The India's BPO industry, which provides millions of jobs, is embracing employee-friendly policies such as job enrichment and innovative pay structures to arrest high attrition levels, according to HR experts.

Going by estimates, attrition levels in this industry is in the range of 30 to 55 percent.

"Attrition levels in BPO industry is much higher compared to many other industries and today we see this rate tottering at around 50?55 percent," MeritTrac innovation & product management head, Rajeev Menon said.

"Yet, we have noticed that the industry has settled down and attrition levels have been reducing," Mr Menon added.

MeritTrac is a talent assessment firm.

Faced with high attrition rates, BPO players are making significant investments in resources and employee welfare services apart from adapting well-designed processes for performance review, experts opined.

"Job enrichment / enhancements, training programmes and innovative pay structures are being offered. Employee benefits have enhanced and some of the BPOs are offering off-shore assignments which is acting as a motivation for many," Mr Menon said.

Indian BPO industry has started to consider employing various strategies including increasing the absolute numbers of skill pool availability, bringing training and access to niche skills to a larger group of trainable population, setting up businesses in rural areas, Spectrum Talent management director Vidur Gupta said.
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