2. Avoid using social media to solve problems:

Get away with the thought that social media can be of your help to solve your problem because in the social media it is not possible to explain your entire problem in detail and because of it you may not find the perfect solution for the problem. So, it is always advisable for you to contact the concerned person directly who has the capacity to solve your problem as it can also help you to solve it as early as possible.

3. Be careful about your online reputation:

You always have to be careful about your online reputation because there are some users who can easily destroy your company’s social media presence. The best example which Kevin gave is that of McDonalds running into trouble when the company began trending #McDStories on Twitter. Their plan went wrong when users across Twitter began tweeting personal horror stories that were related to the franchise, including “Fingemail in my BigMac Once#McDStories”.

To avoid such a blunder, you must always monitor your social media profiles thoroughly. Using social media to promote your company’s image is absolutely a great way to improve your online presence, but you must be careful every time on what you post on your profile. You must be always careful in protecting your image on social media as it is impossible to take back your words published.