5. Personal branding is very effective: Having a strong personal brand and using this to network across the many online platforms that are available out there will also help to bring the focus on you as a person instead of your resume document. If you make a good first impression while networking, chances are the company will scrutinize your resume less and you will get a personal interview. Update your online profiles on LinkedIn and other social media, some employers will even spend more time checking you out online than reading your resume.