Bangalore: Asian College of Journalism (ACJ), & The Weather Company, an IBM business,  in collaboration with RainWise, have locked hands to give a digital weather analysis curriculum to students, which will assist them to understand weather and its influence on people & the environment.

Students & staff members will have access to the Personal Weather Station (PWS) set up at the college by by RainWise, a manufacturer of professional grade meteorological equipment for various applications. Empowering students with on-site weather data, the PWS will adorn students with data to report weather with confidence, and empower them to have the most localized weather information available to interpret weather data for improved reporting & presentation. It will give weather conditions for an accurate location, and enable students to visualize the station data through graphs & dashboards

Speaking on the occasion, Sashi Kumar, Chairman, Asian College of Journalism, says “We are indeed happy to collaborate with The Weather Company to create a professional awareness about monitoring, reporting & covering weather as part of journalism. The changing role and crucial importance of weather in our lives make this awareness -- and the journalistic expertise to cover the weather in all its predictability and unpredictability -- an indispensable part of new age journalism.”

As India has started to see changing weather patterns that include serious weather perils which create tremendous economic losses and at times pose risk to lives, is imperative for such a curriculum to bring in the right information about weather at the right time. Hyperlocal weather reporting becomes significant in the event of severe weather conditions when life & property are at risk. The Weather Company allows broadcasters to choose from among the most advanced sets of weather data & visualization features to produce a winning weathercast.

This collaboration will support The Weather Company to contribute to the future of forecasting by educating and empowering young aspiring journalists with the most efficient means of interpreting weather data, drawing actionable insights and creating engaging content. Students will be exposed to weather forecasting & weather reporting with the expertise of meteorologists, climate experts & journalists.

On the collaboration, Himanshu Goyal, India Business Leader, The Weather Company, says “Our collaboration with Asian College of Journalism will seed the future for an effective & accurate story-telling to our news presenters, who with this technology, can easily create and distribute the most accurate, compelling & cost-efficient weathercasts. This will also equip news channels to drive better engagement and deliver accurate weather updates to a targeted, brand-loyal audience (across devices) while they are on the move."

The Weather Channel app & weather.com are also available to give specific weather forecasts and information. The Weather Channel App, available on Android & iPhone, concentrates on weather relevant to India, with specialities such as a cricket forecast and pollution forecasts, as well as Monsoon & Summer sections.

A postgraduate college designed to provide students with world-class journalism education adapted to the specific needs of India & other developing countries in Asia, ACJ offers a postgraduate diploma with specialisation in four streams under its 10-month programme – Television, Print, New Media & Radio. The Cardiff University, Wales, United Kingdom has audited & recognized the ACJ postgraduate diploma programme as on par with its own.

A weather forecasting & information technology company that owns & operates weather.com, intellicast.com, and Weather Underground, The Weather Company helps people make informed decisions and take action in the face of weather.

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