Bangalore: The career ambitious Entrepreneur, Reid G Hoffman has recently published his new book, ‘The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career.’ The book is co-authored by Ben Casnocha, another Silicon Valley entrepreneur and blogger. The book is to have great impact on careerists as it discusses the concepts of being the owner of your career while exploring the authors’ experiences with start-ups. The Silicon Valley venture capitalist and co-founder of LinkedIn, Hoffman has already engineered several startup success stories. Including Facebook, Hoffman is a leading backer of or consultant to more than 60 start-ups. His career theories have proven as he could make several Silicon Valley Start-ups as successful business ventures.

While talking to the American radio news program, Morning Edition, Hoffman has revealed the centre concept of the book is not about starting a company. And he added, the book can answer you ‘what makes you special when there is a million people can do your job?’ Looking to the large audiences, the book is compiling more widening perspectives as ‘How do I invest in myself? And how do I become more capable at what I’m doing?’ he said to Steve Inspeek of Morning Edition.

As one of the ‘New York Times’ columnist, Thomas L. Friedman wrote, the sub-title could easily translate to “Hey, recent graduates! Hey, 35-year-old midcareer professional! Here’s how you build your career today.” In their new book ‘The Start-up of You’, the theories which both the authors come up with has expected make a new revolution in the concepts of career buildup and also in entrepreneurship studies.

Dealing with the practical issues while branding you in the instable career industry, the book suggest you to how to invest yourself and the  need of building strong relationships along with the need of taking risks in the career. Hoffman asks his readers to consider themselves as entrepreneurs than ‘finding passion’.

Hoffman urges readers to treat themselves as entrepreneurs, rejecting the common advice about “finding your passion” for being too simple and dissociated from the current context.