NEW DELHI: Unlike popular notion that startups mostly hire programmers or developers, as much as 47% of the entry-level hiring comprised of professionals in non-technical roles, says a survey.

According to the study conducted by employability assessment company Aspiring Minds there is a rising demand for professionals in non-technical roles.

"Entry-level hiring marks an increase in non-technical lead roles," the survey study said adding "marketing and content writing profiles see demand across sectors".

Non-technical roles like marketing, digital media executives, content writers and business analysts have increasingly gained relevance recently, while previously the recruitment was led by web and android developer profiles, the study added.

Interestingly, though hiring volume and budgets have grown manifold for startups to be able to successfully scale and build an efficient workforce. However, only 3% of the hired manpower has been able to cross an annual compensation of more than Rs 7 lakhs per annum, the study added.

A city-wise analysis says that while Delhi, Bengaluru and Mumbai continue to remain the hub of entrepreneurial activity, tier-II cities like Jaipur, Indore, Lucknow, Ahmedabad and Chandigarh also witnessed an increase in startup activity.

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