NEW DELHI: In a competitive marketplace where talent is in short supply, some start-ups have introduced a "free-look" period wherein all new hires have the right to leave or stay based on a deeper understanding of the company's working culture.

In a start-up ecosystem, engaging with the employee for the first 30 days is extremely crucial, as some employees sometimes choose to work in a start-up because of the fat paycheck, but delivering according to the requirement often seems difficult as compared to an established corporate.

Education technology company Simplilearn has a 'free look policy', which applies to hires at all levels, including senior management and across divisions. Under this, new hires are required to focus primarily on their training and familiarizing with Simplilearn's process and culture.

"Similar to the free-look policy in insurance sector, we give liberty to new hires to judge our culture, understand the job profile and let them assess if they would be a cultural fit considering personal and professional parameters," Simplilearn COO Gerald Jaideep said.

According to experts, in an overtly competitive marketplace where talent is in short supply, a well-designed on-boarding strategy is a differentiator in attracting and retaining employees.

"The on-boarding programme has been found to be valuable by all employees and has made us confident that doing this piece well would give them a great launchpad and keep them engaged. One of the direct impact of this is reduction in our first 90 days attrition," said Rohit Hasteer, chief human resource officer, PropTiger.com and Makaan.com.

According to property portal Housing.com's CAO, Ajay Nair, this trend is here to stay. Such variety in engagement also goes a long way in uniquely branding the employer in mention.

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