Indian Corporates Score High On Employee Engagement With 46 Pct Engaged Employees
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siliconindia | Monday, 15 December 2014, 13:09 IST
Commenting on the report insights, Pallavi Jha – Chairperson & Managing Director, Dale Carnegie Training India, Walchand PeopleFirst said, “Against the volatile business environment, talent has today emerged as the most important asset of a company. As the war for talent intensifies strategic employee engagement initiatives offer companies an effective tool to attract and retain premium talent as well as the tipping point to enhance productivity. Our study indicates a high level of engagement amongst the Indian workforce compared to the global average, however an alarming 52 percent of Indian employees remain somewhat dissatisfied in their jobs signaling an urgent need for companies to take proactive steps to sustain engagement.”
Role of Employer Branding in strengthening Employee Engagement
Indian companies score high on Health and wellbeing indicating that employees are satisfied with infrastructure, security and hygiene measures instituted at workplaces. An admirable 58 percent were proud to work for their company reinforcing positive employer branding of Indian companies with 57 percent employees feeling well treated and valued by their immediate supervisors. The study also indicates that 51 percent employees would recommend their company to friends as a place of employment and 61% would recommend it to others a great a place of doing business.
Loyalty and Salary Elasticity
Further the report delves into employee motivations and loyalty to an organization. The study reveals that the average hike on current salary that an employee in India would consider acceptable to leave his current job is 20 percent, at this rate 58 percent of the disengaged workers agreed to accept another offer v/s 14 percent of fully engaged employees. Remarkably 30 percent of the fully engaged employees said they would stay at their current organization even when offered 50 percent salary increases, thus indicating a non–monetary loyalty that companies are often hard-pressed to develop.
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