BENGALURU: The Nielsen Campus Track Business School survey votes e-commerce as the most preferred employment sector for a consecutive year. The survey was conducted on 35 top B-schools students who ranked e-com at the first place among preferred employment sector, reports Sreeradha Basu of Economic Times.

E-commerce topped the list of most wanted employment sector with 30 percent votes, an increase of 2 percent from last year. Banking, financial services and insurance (BFSI) stands at 25 percent from 21 percent last year. Information Technology (IT) also got 25 percent votes, a rise of 8 percent for this sector.

The sector that received similar response in the last two years is FMCG, standing at  the fourth position this time. Management consulting is ranked fifth with 23 percent votes.

Ajay Macaden, Executive Director at Nielson India said, “E-commerce retaining its no 1 spot as the most preferred sector indicates how much of a foothold the sector has gained. The nascency that was initially attached to e-commerce has long since disappeared and today it has become highly employable sector.” Macaden adds, “Moreover, as the study found out, the opportunity to learn is also driving B-school graduates to this space.”

According to 2016 survey and its CRI rankings, the top ten prospective recruiters list is HUL, Google, Microsoft, HDFC, Aditya Birla Group, Amazon, ICICI Bank, P&G, MCKinsey & Co and Facebook. Among dream employers, students voted HUL, Google and Amazon at the top three.

If this survey shows the students take on 2016 employment of B-schools, then another survey conducted by the Graduate Management Admission Council (GMAC) reflects the same B-school placements from the recruiters point of view. In this GMAC survey, 68 percent employers consider hiring B-School graduates a priority. Compensation packages are expected to grow as per this survey which of course reflects a robust hiring to happen that will set standards for the forthcoming MBA batches from premium B-Schools. This year will witness a rise in demand for more graduates from master of accounting and master in management programs, than previous years. Other than jobs, 73 percent employers plan to extend internships to these MBA pass outs, reveals the same survey. Academic experts believe this demand for MBAs will weave scope for the birth of new entrepreneurs in the country, as government initiatives like Startup Indian and Make in India will encourage small size businesses to grow. This survey is based on 179 recruiters, spreading across 159 companies belonging to different sectors and industries.

Now when the survey reports of both these studies are clubbed together, then it definitely reflects a prospective future for B-school pass outs this year. Salaries will shoot up, more employments will happen, certain sectors will raise a toast, candidates will bag fat packages – thus, it’s time to wait and watch how these fresher turn out to be successful professionals of tomorrow, and make business a lifeline for the Indian economy.

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