4. Market yourself and sell your unique value point Employers generally look for employees who have something unique in them. Find out what is the special trait that makes you unique from the rest of the crowd. While marketing yourself, always make your "unique value proposition" an integral part of your self-marketing plan. Whether you in a face-to-face interview or you are making your CV, always try to communicate your value and highlight how your skills can solve prospective employers' problems. 5. Strap up your creativity Few years back smart job applicants used coloured papers to print their resumes in order to attract the employer's attention. But time has changed now. What employers look for today are those potential employees who know how to present things in a much more creative and attractive manner. You must go with the changing time and try new ways of presenting yourself. You can produce project portfolios or video resumes and showcase your candidacy in a much more creative and stronger way than others.