BENGALURU: Media, considered as the mirror to the society, markets bits and pieces of global history to present civilization to consumers. Thus, it has inter-knit the society over centuries and its role stands dynamic for the coming future.

The free publicity or propaganda of news or information that the media does, is a source of knowledge for people like us. It gives way to our thoughts and opinions.

When playing such critical role of shaping the beliefs and ideas of the society, it’s of course important that the content it disseminates is cross checked and well prepared. The human composition is heterogeneous yet, the media needs to give information that is accepted universally with similar views. 

So which game players are continuously modifying the role of media in today’s society?

As per Forbes India, these are the top five in-media professions that have recently emerged. Yet, they stand as the cornerstones in altering the role of media for us.

Content Strategist

The key person who determines what the particular media will broadcast is the content strategist. Depending on the goal of his company, his work spreads from the state of pre-production, management, production to evaluating the content. Along with maximization of content impact on target audience, he is also in charge to keep an eye on the financial profitability of the company. His functions start from conducting market research on the taste and preferences of the TA and ends in getting their feedback or take on the respective programs.

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