Consumer Insight Team

Generally working in small teams, they brain storm to modify the creative aspect of the product or service they render. Keeping the audience as primary customers, they research to find out their demands, and proposes plans to stand up to the audience expectations. Experience over years and marketing degrees are important in order to lead a Consumer Insight team.

Story Tellers/ Story Consultants

The role of script writers is today replaced by story tellers or story consultants. Media organizations are recruiting these people mostly from literature background. The talent of composing stories and narratives from their brains cannot be compared to people of other categories. Moreover, with expansion in the size of media, their demand is also rising. As media houses need to cater more in quantity to its audience, therefore, media aspirants can make this their dream job.

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