2. Compassion, creativity and instinct: In order to succeed in life and in business, you need to possess these natural qualities like compassion, creativity and instinct, which no B- School will teach you. You must know that creativity and imagination are something which has made businesses successful across the world, and have also changed the way people live their lives today. For example, the invention of electric bulb, telephones, televisions, internet etc are something which people have imagined and created and as a result it has brought a great change in the lifestyle of the society. Likewise, if you lack compassion for people you will decline to be a good leader. Moreover, you should also have a good idea or a gut feeling within you to start the business.