Around 43 percent of social media users have acquired information about jobs and employers through their Google+ and LinkedIn accounts.

Besides, the other top social media platforms used to gather information about employers and open positions include - Pinterest (22 percent), Instagram (15 percent), Twitter (13 percent) and others (10 percent).

Though technology and social media can reinforce their brand and enhance their reach, technology cannot replace the impact of human interactions, the report said.

"Even as technology - and the awareness of new tools - continues to rapidly advance, the tried, but true methods of in-person and phone interviews and more frequent, personalised interactions with hiring managers or recruiters remain the clear preference of job seekers across generations," McCoy added.

The study results show that the nature and frequency of employer-candidate interactions should be driven by the type of talent employers wish to attract.

The survey added that 52 percent use search engine results, and 45 percent use peer recommendations to gather information about prospective employers and positions.

Around 72 percent prefer traditional, in-person interviews, while 15 per cent choose telephone interviews.

The "one-size-fits-all" approach to engaging prospective employees is not going to work and employers must evaluate their talent acquisition strategy and customise job seekers' experiences based on the talent they want to hire, it added.
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