I think gen Y wants the 4 Cs - character, communication, cooperation, and competence. They are primarily concerned with social connection, being entertained, having fun, and being presented with life-enhancing experiences. Their perfect mentor is somebody who values the exchange of ideas and creates an environment of transparency and respect for the team. They want a coach who is willing to listen to their ideas and opinions, and is happy to oblige with public displays of affirmation and positive reinforcement. And finally, 'Gen Y' wants someone who is experienced, friendly and who will take the time to get to know them.